The Union of Fishermen of the North reported that premium products under the “Borealis” brand will be supplied to Moscow and other large cities. “The core purpose of "Borealis" is to become the first in Russia brand-guide for a consumer in the field of high-quality fish”, the Norebo Holding said.
Norebo starts supplying its products under the Borealis brand to Russian retail chains. Moscow residents will be the first to try Borealis products. Afterwards, Murmansk and St. Petersburg residents will have a chance to try Borealis wild fish.
The “Polar Sea+” high-tech factory located not far from Murmansk starts operating. The factory uses the most advanced equipment and the best world experience in the field of fish.
Сod is not considered as a delicacy only its liver can be identified as a delicacy. Other parts of the fish including loins are the products for daily consumption. However, cod tongues and cheeks which are utilized by the majority of people are considered as the the most valuable delicacy.
"Karat" fishing holding that belongs to Vitaly Orlov launched the first fish processing factory. The investments in the creation of the factory amounted to 1.4 billion rubles. The factory will produce more than 12 thousand tons of fish fillets per year under the Borealis brand. Negotiations in terms of supply of products are carried out with Magnit, X5 Retail Group and Auchan.